diff --git a/backend/core/settings/unfold_conf.py b/backend/core/settings/unfold_conf.py
index 7596156..d71c96f 100644
--- a/backend/core/settings/unfold_conf.py
+++ b/backend/core/settings/unfold_conf.py
@@ -171,6 +171,18 @@ UNFOLD = {
                         "link": reverse_lazy("admin:order_discountcode_changelist"),
                         "permission": lambda request: request.user.is_superuser,
                     },
+                    {
+                        "title": _("نظرات کاربران"),
+                        "icon": "comment",  
+                        "link": reverse_lazy("admin:product_commentmodel_changelist"),
+                        "permission": lambda request: request.user.is_superuser,
+                    },
+                    {
+                        "title": _("امتیاز کاربران"),
+                        "icon": "star_rate_half",  
+                        "link": reverse_lazy("admin:product_productrating_changelist"),
+                        "permission": lambda request: request.user.is_superuser,
+                    },
 
                 ],
             },
diff --git a/backend/product/admin.py b/backend/product/admin.py
index 00abca0..6e12065 100644
--- a/backend/product/admin.py
+++ b/backend/product/admin.py
@@ -543,6 +543,20 @@ class CommentAdmin(ModelAdmin, ImportExportModelAdmin):
         return obj.content[0:35] + '...'
     display_content.short_description = 'محتوای کامنت'
 
+    def has_view_permission(self, request, obj = ...):
+        return request.user.is_superuser
+    
+    def has_add_permission(self, request):
+        return request.user.is_superuser
+    
+    def has_change_permission(self, request, obj=None):
+        return request.user.is_superuser
+    
+    def has_delete_permission(self, request, obj=None):
+        return request.user.is_superuser
+
+
+
 @admin.register(DollorModel)
 class DollorAdmin(ModelAdmin, ImportExportModelAdmin):
     import_form_class = ImportForm
@@ -558,4 +572,27 @@ class DollorAdmin(ModelAdmin, ImportExportModelAdmin):
             "widget": ArrayWidget,
         }
     }
-    readonly_fields = ('price',)
\ No newline at end of file
+    readonly_fields = ('price',)
+
+@admin.register(ProductRating)
+class ProductRatingAdmin(ModelAdmin):
+    list_display = ('product', 'user', 'rating', 'created_at')
+    list_filter = ('rating', 'created_at')
+    search_fields = ('product__name', 'user__phone', 'user__first_name', 'user__last_name')
+    readonly_fields = ('product', 'user', 'created_at', 'updated_at')
+    date_hierarchy = 'created_at'
+    ordering = ('-created_at',)
+    compressed_fields = True
+    warn_unsaved_form = True
+
+    def has_view_permission(self, request, obj = ...):
+        return request.user.is_superuser
+    
+    def has_add_permission(self, request):
+        return request.user.is_superuser
+    
+    def has_change_permission(self, request, obj=None):
+        return request.user.is_superuser
+    
+    def has_delete_permission(self, request, obj=None):
+        return request.user.is_superuser
\ No newline at end of file
diff --git a/backend/product/migrations/0073_productrating.py b/backend/product/migrations/0073_productrating.py
new file mode 100644
index 0000000..14c53f5
--- /dev/null
+++ b/backend/product/migrations/0073_productrating.py
@@ -0,0 +1,34 @@
+# Generated by Django 5.2 on 2026-05-12 04:59
+
+import django.db.models.deletion
+from django.conf import settings
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('product', '0072_remove_productmodel_product_show_idx_and_more'),
+        migrations.swappable_dependency(settings.AUTH_USER_MODEL),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='ProductRating',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('rating', models.PositiveIntegerField(choices=[(1, '1 - بسیار ضعیف'), (2, '2 - ضعیف'), (3, '3 - متوسط'), (4, '4 - خوب'), (5, '5 - عالی')], verbose_name='امتیاز')),
+                ('created_at', models.DateTimeField(auto_now_add=True, verbose_name='تاریخ ایجاد')),
+                ('updated_at', models.DateTimeField(auto_now=True, verbose_name='تاریخ آپدیت')),
+                ('product', models.ForeignKey(on_delete=django.db.models.deletion.CASCADE, related_name='ratings', to='product.productmodel', verbose_name='محصول')),
+                ('user', models.ForeignKey(on_delete=django.db.models.deletion.CASCADE, related_name='product_ratings', to=settings.AUTH_USER_MODEL, verbose_name='کاربر')),
+            ],
+            options={
+                'verbose_name': 'امتیاز محصول',
+                'verbose_name_plural': 'امتیازات محصول',
+                'ordering': ['-created_at'],
+                'indexes': [models.Index(fields=['product'], name='rating_product_idx'), models.Index(fields=['user'], name='rating_user_idx'), models.Index(fields=['rating'], name='rating_rating_idx')],
+                'unique_together': {('product', 'user')},
+            },
+        ),
+    ]
diff --git a/backend/product/models.py b/backend/product/models.py
index 1492992..808f666 100644
--- a/backend/product/models.py
+++ b/backend/product/models.py
@@ -493,3 +493,37 @@ class ProductVariant(DirtyFieldsMixin, models.Model):
     def save(self, *args, **kwargs):
         self.set_or_update_price()
         super().save(*args, **kwargs)
+
+class ProductRating(models.Model):
+    RATING_CHOICES = (
+        (1, '1 - بسیار ضعیف'),
+        (2, '2 - ضعیف'),
+        (3, '3 - متوسط'),
+        (4, '4 - خوب'),
+        (5, '5 - عالی'),
+    )
+    
+    product = models.ForeignKey(
+        ProductModel, on_delete=models.CASCADE, related_name='ratings', verbose_name='محصول')
+    user = models.ForeignKey(
+        User, on_delete=models.CASCADE, related_name='product_ratings', verbose_name='کاربر')
+    rating = models.PositiveIntegerField(
+        choices=RATING_CHOICES, verbose_name='امتیاز')
+    created_at = models.DateTimeField(
+        auto_now_add=True, verbose_name='تاریخ ایجاد')
+    updated_at = models.DateTimeField(
+        auto_now=True, verbose_name='تاریخ آپدیت')
+
+    class Meta:
+        verbose_name = 'امتیاز محصول'
+        verbose_name_plural = 'امتیازات محصول'
+        unique_together = ('product', 'user')
+        ordering = ['-created_at']
+        indexes = [
+            models.Index(fields=['product'], name='rating_product_idx'),
+            models.Index(fields=['user'], name='rating_user_idx'),
+            models.Index(fields=['rating'], name='rating_rating_idx'),
+        ]
+
+    def __str__(self):
+        return f"{self.user} - {self.product} ({self.rating}⭐)"
\ No newline at end of file
diff --git a/backend/product/serializers.py b/backend/product/serializers.py
index 5e153c6..cacd638 100644
--- a/backend/product/serializers.py
+++ b/backend/product/serializers.py
@@ -158,6 +158,7 @@ class DynamicProductSerializer(serializers.ModelSerializer):
     main_image = serializers.SerializerMethodField()
     customer_pickup_title = serializers.SerializerMethodField()
     customer_pickup_description = serializers.SerializerMethodField()
+    average_rating = serializers.SerializerMethodField()
     
     def __init__(self, *args, **kwargs):
         super().__init__(*args, **kwargs)
@@ -174,9 +175,9 @@ class DynamicProductSerializer(serializers.ModelSerializer):
         model = ProductModel
         fields = "__all__"
         view_type = {
-            'list': ['id', 'name', 'rating', 'slug', 'category',  'colors', 'image', 'best_deal_price_before_discount', 'best_deal_price_after_discount', 'best_deal_discount', 'main_image'],
-            'slider': ['id', 'name', 'rating', 'slug', 'category', 'variants', 'colors', 'image', 'best_deal_price_before_discount', 'best_deal_price_after_discount', 'best_deal_discount', ],
-            'instance': ['id', 'name', 'description', 'rating',  'slug', 'meta_description', 'meta_keywords', 'meta_rating', 'category', 'related_products', 'in_pack_items', 'variants', 'colors', 'added_to_favorites', 'image', 'customer_pickup_title', 'customer_pickup_description'],
+            'list': ['id', 'name', 'rating', 'slug', 'category',  'colors', 'image', 'best_deal_price_before_discount', 'best_deal_price_after_discount', 'best_deal_discount', 'main_image', 'average_rating'],
+            'slider': ['id', 'name', 'rating', 'slug', 'category', 'variants', 'colors', 'image', 'best_deal_price_before_discount', 'best_deal_price_after_discount', 'best_deal_discount', 'average_rating'],
+            'instance': ['id', 'name', 'description', 'rating',  'slug', 'meta_description', 'meta_keywords', 'meta_rating', 'category', 'related_products', 'in_pack_items', 'variants', 'colors', 'added_to_favorites', 'image', 'customer_pickup_title', 'customer_pickup_description', 'average_rating'],
             'chat': ['id', 'name', 'description', 'variants', 'image']
         }
 
@@ -241,6 +242,39 @@ class DynamicProductSerializer(serializers.ModelSerializer):
         # Use exists() with filter instead of fetching all products
         return UserFavorites.objects.filter(user=request.user, products=obj).exists()
 
+    def get_average_rating(self, obj):
+        """Get cached average rating for product - optimized with prefetch"""
+        from django.core.cache import cache
+        from django.db.models import Avg
+        
+        cache_key = f'product_avg_rating_{obj.id}'
+        avg_rating = cache.get(cache_key)
+        
+        if avg_rating is None:
+            # Try to use prefetched ratings if available (no query needed)
+            try:
+                prefetched_ratings = obj._prefetched_objects_cache.get('ratings')
+                if prefetched_ratings is not None:
+                    # Use prefetched data - no database query
+                    ratings_list = [r.rating for r in prefetched_ratings]
+                    if ratings_list:
+                        avg_rating = round(sum(ratings_list) / len(ratings_list), 2)
+                    else:
+                        avg_rating = 0
+                else:
+                    # Fall back to aggregation query if not prefetched
+                    avg_rating = obj.ratings.aggregate(Avg('rating'))['rating__avg'] or 0
+                    avg_rating = round(avg_rating, 2)
+            except (AttributeError, KeyError):
+                # Fall back to aggregation query
+                avg_rating = obj.ratings.aggregate(Avg('rating'))['rating__avg'] or 0
+                avg_rating = round(avg_rating, 2)
+            
+            # Cache for 1 hour
+            cache.set(cache_key, avg_rating, 3600)
+        
+        return avg_rating
+
     def get_variants(self, obj):
         view_type = self.context.get('view_type')
         if view_type == 'slider':
@@ -292,3 +326,25 @@ class BotProductSerializer(serializers.ModelSerializer):
             'pk',
             'name'
         ]
+
+
+class ProductRatingSerializer(serializers.ModelSerializer):
+    class Meta:
+        model = ProductRating
+        fields = ['rating']
+    
+    def validate_rating(self, value):
+        if value not in [1, 2, 3, 4, 5]:
+            raise serializers.ValidationError("امتیاز باید بین 1 تا 5 باشد")
+        return value
+    
+    def create(self, validated_data):
+        product_id = self.context.get('product_id')
+        user = self.context.get('request').user
+        
+        rating = ProductRating.objects.create(
+            product_id=product_id,
+            user=user,
+            rating=validated_data['rating']
+        )
+        return rating
diff --git a/backend/product/urls.py b/backend/product/urls.py
index 5b0a275..2c9462f 100644
--- a/backend/product/urls.py
+++ b/backend/product/urls.py
@@ -1,5 +1,10 @@
 from django.urls import path, re_path
-from .views import AllCategories, ProductView, AllProductsView, CommentView, ShowCaseProductsView, ShowCaseCategoryListView, BotProductsView,BotProductDetailView,BotCategoryView ,AllCategoriesV2
+from .views import (
+    AllCategories, ProductView, AllProductsView, CommentView, 
+    ShowCaseProductsView, ShowCaseCategoryListView, BotProductsView,
+    BotProductDetailView, BotCategoryView, AllCategoriesV2,
+    ProductRatingView
+)
 
 urlpatterns = [
     path('slider_category', ShowCaseProductsView.as_view(), name='category-products'),
@@ -10,6 +15,7 @@ urlpatterns = [
     path('categories/bot', BotCategoryView.as_view(), name='bot-categories'),
     path('slider_categories', ShowCaseCategoryListView.as_view(), name='all-categories'),
     re_path(r'^comments/(?P<slug>[\w\u0600-\u06FF\-]+)$', CommentView.as_view(), name='comment-views'),
+    re_path(r'^(?P<slug>[\w\u0600-\u06FF\-]+)/rating/$', ProductRatingView.as_view(), name='product-rating'),
     re_path(r'^(?P<slug>[\w\u0600-\u06FF\-]+)/$', ProductView.as_view(), name='product-detail'),
     path('', AllProductsView.as_view(), name='category-products'),
-]
\ No newline at end of file
+]
diff --git a/backend/product/views.py b/backend/product/views.py
index d4ea9b6..548bef6 100644
--- a/backend/product/views.py
+++ b/backend/product/views.py
@@ -134,6 +134,12 @@ class ProductView(APIView):
     permission_classes = [AllowAny]
     # authentication_classes = []
 
+    @extend_schema(
+        responses={
+            200: DynamicProductSerializer(context={'view_type': 'instance'}),
+            404: OpenApiTypes.OBJECT,
+        },
+    )
     def get(self, request, slug):
         # Optimize query with select_related and prefetch_related to avoid N+1 queries
         product = get_object_or_404(
@@ -147,6 +153,7 @@ class ProductView(APIView):
                 'variants__details__detail_category',
                 'related_products__variants__product_attributes',
                 'related_products__category',
+                'ratings',
             ),
             slug=slug
         )
@@ -662,3 +669,51 @@ class BotCategoryView(APIView):
                 "success": False,
                 "categories": []
             })
+
+
+class ProductRatingView(APIView):
+    """
+    API endpoint to submit/update a product rating
+    POST: /api/products/<slug>/rating/
+    """
+    permission_classes = [IsAuthenticatedOrReadOnly]
+    serializer_class = ProductRatingSerializer
+    def post(self, request, slug):
+        if not request.user.is_authenticated:
+            return Response(
+                {'detail': 'احراز هویت الزامی است'},
+                status=status.HTTP_401_UNAUTHORIZED
+            )
+        
+        product = get_object_or_404(ProductModel, slug=slug)
+        
+        # Check if user already rated this product
+        existing_rating = ProductRating.objects.filter(
+            product=product,
+            user=request.user
+        ).exists()
+        
+        if existing_rating:
+            return Response(
+                {'detail': 'شما قبلا این محصول را امتیاز دادید'},
+                status=status.HTTP_400_BAD_REQUEST
+            )
+        
+        serializer = ProductRatingSerializer(
+            data=request.data,
+            context={'product_id': product.id, 'request': request}
+        )
+        
+        if serializer.is_valid():
+            serializer.save()
+            
+            # Invalidate cache for this product
+            from django.core.cache import cache
+            cache.delete(f'product_avg_rating_{product.id}')
+            
+            return Response(
+                {'detail': 'امتیاز شما با موفقیت ثبت شد'},
+                status=status.HTTP_201_CREATED
+            )
+        
+        return Response(serializer.errors, status=status.HTTP_400_BAD_REQUEST)